This is what’s rolling around my head these days, and in one case, keeping me awake at night. Guess which one?
1. You know how they say that a habit is formed in 21 days? I don’t think that’s right. I can do anything for 21 days, and then forget that it was a thing. Last week I read that if you show up everyday for two years, then it’s a thing. That I believe.
I’ve been testing it out. We married young, and it took someone (not naming names) more than a year to say the word “husband.” Feeling comfortable as a mom. Evolving from being a kick ass project manager to a confident marketing consultant. Curling my hair. Calling my parents every Saturday morning at 8:00 am. Remembering the shopping bags. Becoming a writer.
Two years. Every day. Then it’s your truth, and you can call it your thing.
2. I have long supported the idea that sometimes just showing up is the most you can do, and it’s enough. Sometimes it really is the most you can do. But lately I have been thinking about those who do more than just show up. That’s where grace, honor and satisfaction live. Showing up, and then pushing to do more than what anyone expects of you. More than you even imagined for yourself. Maybe I have watched too much Survivor, or baseball, or witnessing friends care for their elderly parents.
Life takes effort. I don’t know that simply showing up is enough to earn you much of anything except a place on the sidelines, with an obstructed view of real life.
3. What’s with the crappy campaign logos? If you know you’re running for President, why wouldn’t you seek the best design firm in the country and develop a brand that is inclusive, unique and appropriate for all 206,072,000 Americans who are eligible to vote? Is that so hard? Also, one that looks good enough on a bumper sticker that I would be willing to keep it on my car for the next 8 years. I can recommend about 50 designers (maybe 500) who would do a phenomenal job.
This actually pisses me off.
I will be on Team Hillary, but that logo, while not the worst of the lot, is generic and cold. In fact, why wouldn’t she launch with a “Team Hillary” brand that would embrace all of us who are already with her, and then create a follow up brand for those who need to be convinced? And must every campaign logo be red, white and blue? There are other colors. Also, rounded corners, an elegant (not fancy, but something with some thick and thins, perhaps even a–gasp–serif) font…maybe even a gradation. Something approachable.
I am the first to declare that a logo isn’t a brand, but c’mon people, let’s get it together. It’s like clothing…it’s not who you are, but it’s part of the package. It represents you. I don’t suggest misrepresenting yourself, but as I have always told my daughters when going on job interviews, “You don’t have to dress like someone else, but dress like you care.” You are being interviewed for the biggest job in the world, show up like you care. We deserve that. (rant over)
I miss him already (here’s a link to thinking behind the Obama logo).
Also, this Supreme Court turnover thing is a big deal. Design is what helps move people to action. In this case, we need smart action, so we need a smart design strategy.
Yup, that’s the one that visits me at 3:00 a.m. What about you?